The Balkans
build quietly.
Fresha runs in 120 countries. Nordeus sold for $378 million. Tenderly became official Ethereum infrastructure. None of them got the profile they deserved while they were building it. Serbia of Tomorrow is the record that should have existed.
Boban Pepic
Founding Editor
I grew up in Bosnia. I built my career in Dubai. The distance made one thing obvious: the Balkans produce world-class builders, and the world does not notice until the exit is announced.
Serbia of Tomorrow profiles the founders before the exit. One profile at a time, in the same depth this region deserves. Not press releases. Not LinkedIn announcements. The obsession behind the headline.
Founders from this region built without the safety nets that exist in London or Berlin. That constraint produced something specific: a discipline, a resourcefulness, a tendency to bootstrap past the point where Western founders would have raised. That story is worth documenting properly.
Disclosure & editorial policy
How this stays honest.
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Proptefi is the publication's powering company. I run it. The relationship is in the footer of every page.
Editorial selection is independent. Sponsors do not pick which founders are profiled. Founders get a fact-check window, not a review.
Material conflicts get an inline disclosure block. Equity, family, recent commercial counterparty. Plain regional adjacency does not qualify.
No sponsorship from companies profiled within 90 days. Pay-to-play does not exist here.
If I make a mistake, the correction is signed and dated. Spot one: boban@proptefi.com.
One founder. Every week.
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